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<channel>
	<title>David Mantilla</title>
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	<link>http://www.davidmantilla.com</link>
	<description>Business consultant</description>
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		<title>Upcoming conference on node.js</title>
		<link>http://www.davidmantilla.com/2012/03/15/interesting-conference-coming-up-on-node-ph/</link>
		<comments>http://www.davidmantilla.com/2012/03/15/interesting-conference-coming-up-on-node-ph/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 20:20:21 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Analytics / Big Data]]></category>
		<category><![CDATA[node.js]]></category>
		<category><![CDATA[tech]]></category>

		<guid isPermaLink="false">http://www.davidmantilla.com/?p=625</guid>
		<description><![CDATA[Just signed up for node.ph, on April 23rd 2012. Looking forward to learning more about this event-driven framework and how to apply to business challenges. Schedule of events includes Introduction to the event-driven I/O framework that is changing that way we think about developing web applications. Fully loaded Node! Lloyd Hilaiel will explain how to [...]]]></description>
			<content:encoded><![CDATA[<p><a class="post_image_link" href="http://www.davidmantilla.com/2012/03/15/interesting-conference-coming-up-on-node-ph/" title="Permanent link to Upcoming conference on node.js"><img class="post_image alignleft frame" src="http://www.davidmantilla.com/wordpress/wp-content/uploads/2012/03/nodeph.png" width="140" height="137" alt="Post image for Upcoming conference on node.js" /></a>
</p><p>Just signed up for <a href="http://www.node.ph/">node.ph</a>, on April 23rd 2012.  Looking forward to learning more about this event-driven framework and how to apply to business challenges.  </p>
<p>Schedule of events includes</p>
<ul>
<li>    Introduction to the event-driven I/O framework that is changing that way we think about developing web applications.</li>
<li>    Fully loaded Node! Lloyd Hilaiel will explain how to do a bunch of computation with Node.js, use all available CPUs, fail gracefully, and stay responsive.</li>
<li>    Charlie Robbins will take us through real-world deployments in business-critical systems and why some of the world&#8217;s leading companies are choosing Node.</li>
<li>    James Halliday and Daniel Shaw will show how to use Node.js to enable the real-time streaming web. Guaranteed to generate ideas for next-generation web applications.</li>
</ul>
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		<title>Reflections on Innovation and recent opinion piece in NY Times</title>
		<link>http://www.davidmantilla.com/2012/03/14/reflections-on-innovation-and-recent-opinion-piece-in-ny-times/</link>
		<comments>http://www.davidmantilla.com/2012/03/14/reflections-on-innovation-and-recent-opinion-piece-in-ny-times/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 04:03:37 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Business Articles]]></category>
		<category><![CDATA[Professional]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[opinion]]></category>

		<guid isPermaLink="false">http://www.davidmantilla.com/?p=594</guid>
		<description><![CDATA[People often ask me about what metrics I would use to evaluate an organization&#8217;s level of &#8220;innovation&#8221;. Depending on how well I know that person, I sometimes flippantly respond with a question (or two; the first one being the more important one): Has the organization recently created an &#8220;Innovation Center&#8221; or team? This is usually [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>People often ask me about what metrics I would use to evaluate an organization&#8217;s level of &#8220;innovation&#8221;. Depending on how well I know that person, I sometimes  flippantly respond with a question (or two; the first one being the more important one):
<ul>
<li>Has the organization recently created an &#8220;Innovation Center&#8221; or team?  This is usually a big red flag  that there is no innovation culture that permeates the organization, so the company creates a &#8220;innovation&#8221; organization and hires &#8220;innovation associates&#8221; to help the company &#8220;ideate&#8221; and &#8220;innovate&#8221;.  The end result is more process, less innovation.</li>
<li>What percent of your individual contributors&#8217; day is spent in meetings?  When people who should be doing things, researching things, designing things,  building things  are instead stuck in pointless meetings (you know which ones I mean) then the organization has an execution problem that will come back to haunt them later.  Their time would probably be better spent on solving problems and implementing solutions.  </li>
</ul>
<p> On a related note, I thought the following quote from a recent <a target="_blank" href="http://www.nytimes.com/2012/02/26/opinion/sunday/innovation-and-the-bell-labs-miracle.html?pagewanted=1&#038;_r=2&#038;sq=Bell&#038;scp=1">New York Times opinion piece on Innovation and Bell Labs</a> was particularly apropos: </p>
<blockquote><p>By one definition, innovation is an important new product or process, deployed on a large scale and having a significant impact on society and the economy, that can do a job (as Mr. Kelly once put it) “better, or cheaper, or both.” Regrettably, we now use the term to describe almost anything. It can describe a smartphone app or a social media tool; or it can describe the transistor or the blueprint for a cellphone system. The differences are immense. One type of innovation creates a handful of jobs and modest revenues; another, the type Mr. Kelly and his colleagues at Bell Labs repeatedly sought, creates millions of jobs and a long-lasting platform for society’s wealth and well-being.</p></blockquote>
<p><img alt=""  src="http://graphics8.nytimes.com/images/2012/02/26/opinion/26belllabs_ss-slide-RZ92/26belllabs_ss-slide-RZ92-articleLarge-v2.jpg" style:"padding-right:5px;"> </p>
<p>I would  add  &#8220;Regrettably, building &#8216;innovation centers&#8217; passes for innovation today.&#8221;  The author describes Bell Labs&#8217; founders&#8217; philosophy of innovation:</p>
<blockquote><p>His fundamental belief was that an “institute of creative technology” like his own needed a “critical mass” of talented people to foster a busy exchange of ideas. But innovation required much more than that. Mr. Kelly was convinced that physical proximity was everything; phone calls alone wouldn’t do. Quite intentionally, Bell Labs housed thinkers and doers under one roof. Purposefully mixed together on the transistor project were physicists, metallurgists and electrical engineers; side by side were specialists in theory, experimentation and manufacturing.</p></blockquote>
<p>I tend to agree with this approach. You need (empowered) cross-functional teams working cohesively to develop new solutions, given organizational resources (time and budget to do proof of concepts, testing, and take risks) to get an innovative culture going.  &#8220;Innovation centers&#8221; are often a symptom of siloed organizations.  When employees bemoan going to another &#8220;innovation session,&#8221; that is usually a sign that the latest &#8220;corporate initiative&#8221; to promote innovation is not working.  Sometimes the best thing to do is to admit you have a siloed organization and take steps to reshape.  This takes true leadership (at the most senior levels) and effective change management.  It is easier said than done.</p>
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		<title>Cloudera Hadoop Developer Training- Is it Worth it?</title>
		<link>http://www.davidmantilla.com/2012/03/02/cloudera-hadoop-developer-training-is-it-worth-it/</link>
		<comments>http://www.davidmantilla.com/2012/03/02/cloudera-hadoop-developer-training-is-it-worth-it/#comments</comments>
		<pubDate>Fri, 02 Mar 2012 21:40:16 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Analytics / Big Data]]></category>

		<guid isPermaLink="false">http://www.davidmantilla.com/?p=586</guid>
		<description><![CDATA[Is Cloudera Developer Training for Apache Hadoop worth it? I just finished the Cloudera Developer Training for Apache Hadoop course, and passed the Cloudera Certified Developer for Apache Hadoop exam. I am feeling good about passing the certification exam on the first try, but have some mixed feelings, primarily around: is it worth the course [...]]]></description>
			<content:encoded><![CDATA[<p></p><h2>Is Cloudera Developer Training for Apache Hadoop worth it?  </h2>
<p><img class="alignleft size-full wp-image-575" style="padding-right: 10px; padding-top:15px;" title="logo-cloudera-university" src="http://www.davidmantilla.com/wordpress/wp-content/uploads/2012/02/logo-cloudera-university.png" alt="" width="135" height="41" />I just finished the Cloudera Developer Training for Apache Hadoop course, and passed the Cloudera Certified Developer for Apache Hadoop exam.  I am feeling good about passing the certification exam on the first try, but have some mixed feelings, primarily around: is it worth the course fee (upwards of $2,700 at the time of the writing)? In particular, what is the value to job seekers or professionals wanting to augment their skill set and polish their resumes?  Is it worth it to Java developers to take this course?  Don’t get me wrong, the instructor (Mark Fei) was excellent! He was very knowledgeable and engaging.  The course itself covers a lot of material in a digestible way.  The question in my mind is, will you appreciate all the knowledge in taking the Developer course, or would picking up a book on Hive (or Pig) be more than enough for what you need to do?<br />
<span id="more-586"></span><br />
For most users, I think this class might be over-kill.  Being intellectually curious and passionate about Big Data, Hadoop, and learning new technologies, I looked forward to getting into the intimate details of Hadoop, the Map Reduce algorithm, and examples.  A lot of this information is already available on the web, for free, at Cloudera, Hadoop and other sites.  I knew I shouldn’t kid myself into thinking I would be able to carve enough time out of my busy day at work to get up to speed on this, so I signed up for the course.  True for any training or professional development course, setting aside a block of time to take a course from a knowledgeable instructor is invaluable.  I had bought Hadoop, the Definitive Guide a few months back, but it has been collecting dust for a while. (I did read the introductory chapters which was useful background for the course).  The course gives you a good overview of the entire Hadoop ecosystem, as well as goes over a few key examples with hands-on labs to help you get comfortable with the material.  It is good (I&#8217;d say pretty important) to be familiar with object oriented language concepts, otherwise the class may be over your head (One guy without Java background just picked up left, he was totally lost; other Oracle (SQL) guys were up for the challenge and loved the Hive section). After four days, I walked away with a lot of knowledge and insights that I would have not necessarily received from just reading materials online, and most likely would have taken me much longer than 4 days to complete, if at all.  I have better ideas on how to re-architect the ETL process for my client&#8217;s analytics warehouse, and improve their production environment, too.</p>
<p>Hadoop is very hot in the job market right now (in New York, at least).  As an anecdote, I have met many recruiters and head hunters who are looking for experienced Hadoop developers on behalf of their clients. (Hadoop + Python seems particularly popular).   Does it make sense for job seekers in the Big Data, analytics, or BI field to get certified?  I think that’s an open question.  Real world experience beats certification any day of the week, I believe, but for those wanting to get up to speed quickly, the Cloudera course definitely helps you do that, and gives you a framework (i.e. developer certification) for claiming that you are reasonably knowledgeable.  Being able to ask questions and engage in conversation during the course with a good instructor is very helpful and worthwhile, especially if you have real-world problems or concerns you are trying to address.</p>
<p>As far as Hive is concerned, anyone who writes SQL by hand regularly would have no problem getting up to speed in Hive (i.e., in a few hours, if that).  Hive lets you write SQL-like statements and generates map reduce jobs automatically for you in the background (no programming required). So buying a book on Hive and reading that would probably be enough for a getting up to speed and being qualified for a data analyst role where Hadoop / Hive was being used.  (I.e., no need to take the Developer course.  Cloudera offers a course on Pig and Hive, but I have not taken it and cannot comment whether it is worth it. There is no “certification” for Hive or Pig at this point in time). Pig has its own language (PigLatin), so the learning curve may be slightly steeper (but not by much) for anyone with a good scripting language background (Perl, Python). I should mention Hive really only works well with text data; for binary based data (i.e. image analysis), then you really will need Java (or Python via Hadoop Streaming) knowledge of the map reduce algorithm.</p>
<p>Overall, I enjoyed the course, and am generally positive about it.  I am more knowledgeable and can speak more confidently about Hadoop when speaking with tech professionals, senior management, and clients.  I have a good sense of what Hadoop can and cannot do.  Is it worth the price tag?  My immediate reaction is &#8220;yes&#8221; if you plan on doing some advanced Hadoop work, need to know the framework well, or will be consulting to tech professionals and senior management on data architecture and IT strategy issues.  If you work primarily with text data, then you can get by with SQL-like querying (through Hive) for the problems you are trying to solve, then it is probably not worth it; just learn Hive (which would be almost effortless for SQL professionals) or Pig from a book instead.</p>
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		<title>Cloudera Hadoop Developer Training: Day 1</title>
		<link>http://www.davidmantilla.com/2012/02/28/cloudera-hadoop-developer-training-day-1/</link>
		<comments>http://www.davidmantilla.com/2012/02/28/cloudera-hadoop-developer-training-day-1/#comments</comments>
		<pubDate>Tue, 28 Feb 2012 20:22:35 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Analytics / Big Data]]></category>
		<category><![CDATA[big data]]></category>
		<category><![CDATA[certification]]></category>
		<category><![CDATA[Cloudera]]></category>
		<category><![CDATA[hadoop]]></category>
		<category><![CDATA[Map Reduce]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://www.davidmantilla.com/?p=571</guid>
		<description><![CDATA[Cloudera Hadoop Developer Training: First Impressions Just wrapped the first day of Cloudera Hadoop Developer Training&#8230; so far so good! Training lasts 4 days, with the option to take the Certification Exam within 30 days of course completion. Apparently the exam policy is changing in the next couple of months. Right now, the exam is [...]]]></description>
			<content:encoded><![CDATA[<p></p><h2>Cloudera Hadoop Developer Training: First Impressions</h2>
<p><img class="alignleft size-full wp-image-575" style="padding-right: 10px; padding-top:15px;" title="logo-cloudera-university" src="http://www.davidmantilla.com/wordpress/wp-content/uploads/2012/02/logo-cloudera-university.png" alt="" width="135" height="41" />Just wrapped the first day of Cloudera Hadoop Developer Training&#8230; so far so good!  Training lasts 4 days, with the option to take the Certification Exam within 30 days of course completion.  Apparently the exam policy is changing in the next couple of months.  Right now, the exam is a timed multiple-choice, open book, un-proctored exam that is taken online.  Soon it will become a Pearson-administered exam, which means, registering in advance for exams, taken in a highly supervised test environment, and I  assume, a closed book format, but not sure.  I am taking the course in Columbia Maryland, with Mark Fei as the instructor.  He’s great!  Passionate and knowledgeable about the material, good course leader and instructor.  He’s probably taught this class countless times, but he still has plenty of enthusiasm and interest in answering questions.</p>
<p>Day 1 included a high level overview of Hadoop ecosystem and the Map Reduce algorithm.  We had a chance to do hands-on labs in the afternoon and ran our first Map Reduce (MR) algorithms in Java, a word count map reduce, the “hello world” example of Hadoop.  Next, we wrote our own average word length map reduce algorithm.  The course officially does not require Java knowledge, but it definitely helps knowing how to code in Java or another object oriented language.  We discussed how to write Map Reduce algorithms in Python, Perl, even UNIX shell scripts via the Hadoop Streaming API.  Mark gave us an overview of the Hadoop ecosystem and discussed how Hive, Pig, Sqoop, and Oozie work with Hadoop Map Reduce in the production environment.</p>
<h2>Cloudera Hadoop Developer Training: Is it Worth it?</h2>
<p>My biggest takeaway today was the anecdotal observation that 75% of  all Hadoop Map Reduce jobs in production are likely invoked via Hive and Pig.  Hive provides a “SQL-lite” front end interface to Map Reduce.  HiveQL statements are translated into Map Reduce jobs behind the scenes, allowing business analysts to easily query the Hadoop cluster.  Pig provides a scripted language interface to Hadoop, allowing users to write more complex queries (in “PigLatin”) without having to write Java.  At this point in the class, I asked myself, wow, if 75% of all Map Reduce is being done by Hive or Pig, why am I here taking this Java course?  Is the Cloudera Developer course still worth it for the “typical user?”  I think for most users, especially those with solid SQL backgrounds and aren’t all that  concerned with the inner workings of Hadoop, learning and using Hive is probably good enough.  I like “getting under the hood” and truly understanding what’s going on, knowing how to optimize queries, and being able how to deal with the more challenging edge cases.  Also, I am interested in learning how to use machine language algorithms with Hadoop.  So I think there is still value in learning the edge cases and complexity.</p>
<p>Another key takeaway was getting a good sense of how I could re-architect a production environment using Hadoop and its related tools.  At Vostu we were looking at ways to improve the ETL process for our analytics database environment.  We were working with Large Data, and our ETL process, which had not been updated in a long time, was showing its age and its limits in scalability as we added more games and experienced viral user growth.  In order to leverage Hadoop’s full potential, it seemed to me that an ETL redesign needed to be on the Production team’s radar screen also, not just the Analytics team.  It was good hearing Mark’s insights on how other Hadoop practitioners dealt with the very real political and organizational challenges of introducing Hadoop to their respective companies.  In a world where data center managers associate big storage with big storage appliances (i.e., SAN or NAS installations), Hadoop relies on commodity hardware with direct storage.  Data center managers may not “get it,” and may be resistant, especially since in many Infrastructure teams, you have separate DBA and Storage teams – so who would be the owner of an integrated DB + Storage solutions?  Selling and implementing Hadoop to an organization can represent an up-hill challenge to less-than-innovative IT organizations.</p>
<h2>Cloudera Hadoop Developer Training: Event Details</h2>
<p>The training location, Bridge Education, has reasonable facilities. After a while I noticed all the Sun Server posters (server p0rn, anyone?) in the hallways, classrooms, kitchen pantry, basically everywhere.  I hadn’t realized what a big deal Sun Java J2EE Certifications were; that’s the only connection I could make to the wall art.  Lunch was provided, Chipotle on first day, so we didn’t need to waste time looking for a place to eat.</p>
<p>Cloudera provides electronic copies of all course materials, including a VMWare Virtual Machine running CentOS with a Hadoop instance running in pseudo-distributed mode.  This was pretty cool: it runs separate daemons for HDFS Master/Slave Nodes, and Hadoop Name / Data Nodes, etc., allowing one to fully experience how to get data in/out of a Hadoop cluster without needing to actually configure a multi-node cluster environment.  The lecture notes, a 500-page PowerPoint PDF file, is downloaded from the training site.  The best part is the fully configured VM image, saving me tons of time downloading and installing this framework for testing at home.  It is very similar to the Cloudera image available on the web, so overall, the best way to test Hadoop and run the sample Map Reduce jobs would be through a VM image.</p>
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		<title>Crowdsourcing solutions for healthcare industry &#8211; Kaggle and the $3M Heritage Health Prize</title>
		<link>http://www.davidmantilla.com/2011/03/28/crowdsourcing-solutions-for-healthcare-industry-kaggle-and-the-3m-heritage-health-prize/</link>
		<comments>http://www.davidmantilla.com/2011/03/28/crowdsourcing-solutions-for-healthcare-industry-kaggle-and-the-3m-heritage-health-prize/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 06:14:46 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Analytics / Big Data]]></category>
		<category><![CDATA[Healthcare]]></category>

		<guid isPermaLink="false">http://www.davidmantilla.com/?p=549</guid>
		<description><![CDATA[Heritage launched the $3 million Heritage Health Prize with one goal in mind: to develop a breakthrough algorithm that uses available patient data, including health records and claims data, to predict and prevent unnecessary hospitalizations. Heritage believes that incentivized competition – one that includes the involvement of those with passionate minds that don&#8217;t know what [...]]]></description>
			<content:encoded><![CDATA[<p></p><p><object width="640" height="390"><param name="movie" value="http://www.youtube.com/v/GuZ8nkpygAs&#038;hl=en_US&#038;feature=player_embedded&#038;version=3"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/GuZ8nkpygAs&#038;hl=en_US&#038;feature=player_embedded&#038;version=3" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="640" height="390"></embed></object></p>
<blockquote><p><img alt="" src="http://profile.ak.fbcdn.net/hprofile-ak-snc4/157937_146109015440152_4676852_q.jpg" class="alignleft" width="50" height="50" />Heritage launched the $3 million Heritage Health Prize with one goal in mind: to develop a breakthrough algorithm that uses available patient data, including health records and claims data, to predict and prevent unnecessary hospitalizations. Heritage believes that incentivized competition – one that includes the involvement of those with passionate minds that don&#8217;t know what can&#8217;t be done – is the best way to achieve the radical breakthroughs and innovations necessary to reform our health care system. Sponsoring this prize is simply one way that Heritage believes it can help solve a societal problem. Heritage is not an insurer and doesn&#8217;t stand to benefit directly by solving this problem &#8211; but Heritage is in the business of looking after the health of Americans and believes that corporations have a role in enabling change for the better.</p></blockquote>
<p>This has the potential of catalyzing big breakthroughs in healthcare analytics.  At too many healthcare clients  have I seen Informatics departments stuck in operational reporting instead of the higher-value analytics work that they were probably originally recruited for.  Sure, every client is different, but a common experience in healthcare consulting is that data is 1) hard to get, 2) hard to interpret, 3) hard to put to use.  Health insurers have hard enough time managing their databases and data warehouses given limited IT budgets and qualified resources, let alone do significant value-add or R&#038;D work in effectively mining their membership health and claims data. Other industries are having problem managing and drawing insights from &#8220;big data,&#8221; but it is especially difficult for healthcare due to HIPAA privacy and other government regulations.  </p>
<p>So, the fact that the Heritage provider network has partnered with Kaggle to create an analytics competition is great news, indeed! Finally medical data is available for data scientists and other analytics wizards to comb through, innovate, and perhaps come up with true out-of-the-box thinking on this problem: patient identification and member-level targeting to truly reduce cost (and not just lipservice/buzzwords to put on vendors&#8217; latest care management platform marketing collateral).  IT and Informatics/Business Intelligence departments within healthcare companies are too busy doing &#8220;business as usual&#8221; and &#8220;maintenance&#8221; projects&#8230; so crowdsourcing &#8220;anonymous&#8221; health data to scientists and data experts just makes sense.  I hope to see more of these types of competitions within the healthcare space in the near future. </p>
<p>I have signed up for the competition; looking forward to getting knee-deep in the member data, and getting a real-world handle on the types of challenges that Informatics departments must deal with on a daily basis.</p>
<p>For more info check out <a href="http://www.heritagehealthprize.com/"></p>
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		<title>Large-Scale Data Storage and Processing for Scientists with Hadoop</title>
		<link>http://www.davidmantilla.com/2011/03/28/large-scale-data-storage-and-processing-for-scientists-with-hadoop/</link>
		<comments>http://www.davidmantilla.com/2011/03/28/large-scale-data-storage-and-processing-for-scientists-with-hadoop/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 05:03:50 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Analytics / Big Data]]></category>
		<category><![CDATA[hadoop]]></category>
		<category><![CDATA[slides]]></category>

		<guid isPermaLink="false">http://www.davidmantilla.com/?p=534</guid>
		<description><![CDATA[Great overview of Hadoop and related &#8220;big-data&#8221; tools Large-Scale Data Storage and Processing for Scientists with Hadoop View more presentations from Evert Lammerts]]></description>
			<content:encoded><![CDATA[<p></p><p>Great overview of Hadoop and related &#8220;big-data&#8221; tools</p>
<div id="__ss_6641173" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Large-Scale Data Storage and Processing for Scientists with Hadoop" href="http://www.slideshare.net/evertlammerts/largescal-data-storage-and-processing-for-scientists-with-hadoop">Large-Scale Data Storage and Processing for Scientists with Hadoop</a></strong> <object id="__sse6641173" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="425" height="355" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="src" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=2011-01-21-bioassist-110120103008-phpapp01&amp;stripped_title=largescal-data-storage-and-processing-for-scientists-with-hadoop&amp;userName=evertlammerts" /><param name="name" value="__sse6641173" /><param name="allowfullscreen" value="true" /><embed id="__sse6641173" type="application/x-shockwave-flash" width="425" height="355" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=2011-01-21-bioassist-110120103008-phpapp01&amp;stripped_title=largescal-data-storage-and-processing-for-scientists-with-hadoop&amp;userName=evertlammerts" name="__sse6641173" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">presentations</a> from <a href="http://www.slideshare.net/evertlammerts">Evert Lammerts</a></div>
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		<title>Launch of DAVIDphoto.co</title>
		<link>http://www.davidmantilla.com/2011/03/20/launch-of-davidphoto-co/</link>
		<comments>http://www.davidmantilla.com/2011/03/20/launch-of-davidphoto-co/#comments</comments>
		<pubDate>Sun, 20 Mar 2011 05:13:22 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://www.davidmantilla.com/?p=536</guid>
		<description><![CDATA[Just wanted to let everyone know I launched a new photo website! It&#8217;s simple, showcasing only 20 photos. The rest can be seen on my flickr stream. Thanks for viewing!]]></description>
			<content:encoded><![CDATA[<p></p><p>Just wanted to let everyone know I launched a new photo website!  It&#8217;s simple, showcasing only 20 photos. The rest can be seen on my flickr stream.  Thanks for viewing!</p>
<p><a href="http://davidphoto.co"><img alt="davidphoto.co" src="http://collabdevgroup.com/images/portfolio-thumb/davidphotoco_thumb.jpg" title="davidphoto.co" class="aligncenter" width="431" height="180" /></a></p>
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		<title>ARO Mobile – Finally “truly intelligent” smart phone software…</title>
		<link>http://www.davidmantilla.com/2010/10/28/aro-mobile-finally-truly-intelligent-smart-phone-software/</link>
		<comments>http://www.davidmantilla.com/2010/10/28/aro-mobile-finally-truly-intelligent-smart-phone-software/#comments</comments>
		<pubDate>Thu, 28 Oct 2010 08:12:36 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[crm]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[new venture]]></category>
		<category><![CDATA[social]]></category>

		<guid isPermaLink="false">http://www.davidmantilla.com/?p=453</guid>
		<description><![CDATA[Here&#8217;s an idea my friends and I have been kicking around for a while&#8230; turns out another bunch of (well-funded, well-connected) people have been secretly working on this in the meantime&#8230;. So what is Aro? Currently, it’s a piece of software that runs on top of Google’s mobile Android OS. But it’s not just another [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Here&#8217;s an idea my friends and I have been kicking around for a while&#8230; turns out another bunch of (well-funded, well-connected) people have been secretly working on this in the meantime&#8230;. </p>
<p><object width="480" height="385"><param name="movie" value="http://www.youtube.com/v/DLg1904fd8o?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/DLg1904fd8o?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="480" height="385"></embed></object></p>
<blockquote><p>So what is Aro? Currently, it’s a piece of software that runs on top of Google’s mobile Android OS. But it’s not just another layer like some of those awful skins that OEMs design for Android. Instead, it weaves itself into the OS and uses AI and machine intelligence to make sense of what you’re doing with your phone. It natively ties into your email, phone, calendar, address book, and browser to make them potentially much more useful to you when you’re on the go.</p>
<p>Maybe someone sent you an email mentioning an address, the Aro system can recognize that and with the click of a button give you all kinds of actions you can do with it. The same is true with names — of both people and companies. And dozens of other things.
</p></blockquote>
<p>Read more at <a href="http://techcrunch.com/2010/10/27/aro-mobile/" target="_blank">Techcrunch</a></p>
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		<title>David Beach&#8217;s Blog: Developing for Android</title>
		<link>http://www.davidmantilla.com/2010/09/09/david-beachs-blog-developing-for-android/</link>
		<comments>http://www.davidmantilla.com/2010/09/09/david-beachs-blog-developing-for-android/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 23:37:31 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[android]]></category>
		<category><![CDATA[development]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.davidmantilla.com/?p=451</guid>
		<description><![CDATA[Like it or not, Android is huge. Creating an open source mobile platform was one of the smarter things Google has done. It&#38;apos;s too bad that they haven&#38;apos;t done that great of a job doing it. Android has succeeded despite Google. In fact it&#38;apos;s safe to say that Android is successful for one primary reason. [...]]]></description>
			<content:encoded><![CDATA[<p></p><blockquote><p>Like it or not, Android is huge. Creating an open source mobile platform was one of the smarter things Google has done. It&amp;apos;s too bad that they haven&amp;apos;t done that great of a job doing it. Android has succeeded despite Google. In fact it&amp;apos;s safe to say that Android is successful for one primary reason. The iPhone is only available on AT&amp;T. If the iPhone was on Verizon a year ago. Android would be no where near as popular. But since this has yet to happen, Android has become a huge market that isn&amp;apos;t going away.</p></blockquote>
<p>via <a href="http://www.itsbeach.com/blog/2010/08/developing-for-android.html">David Beach&#8217;s Blog: Developing for Android</a>.</p>
<p>Android will be huge, especially in international markets such as China.  Time to start cranking out some Android apps!</p>
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		<slash:comments>0</slash:comments>
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		<title>GDC 2010: Ngmoco&#8217;s Neil Young on how freemium will change the App Store world</title>
		<link>http://www.davidmantilla.com/2010/09/09/gdc-2010-ngmocos-neil-young-on-how-freemium-will-change-the-app-store-world/</link>
		<comments>http://www.davidmantilla.com/2010/09/09/gdc-2010-ngmocos-neil-young-on-how-freemium-will-change-the-app-store-world/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 20:56:07 +0000</pubDate>
		<dc:creator>David</dc:creator>
				<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[business models]]></category>
		<category><![CDATA[freemium]]></category>
		<category><![CDATA[mobile apps]]></category>

		<guid isPermaLink="false">http://www.davidmantilla.com/?p=449</guid>
		<description><![CDATA[interesting article on freemium model for mobile app development He and his company decided that an app was a trade with customers &#8212; customers would pay money to have the company fill out their free time. And that&#8217;s how the company attached itself to the concept of DAUs. DAUs, explained Young, are &#8220;daily active uniques&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>interesting article on freemium model for mobile app development</p>
<blockquote><p>He and his company decided that an app was a trade with customers &#8212; customers would pay money to have the company fill out their free time. And that&#8217;s how the company attached itself to the concept of DAUs.</p>
<p>DAUs, explained Young, are &#8220;daily active uniques&#8221; &#8212; all of the people who log into an app to play with it daily, the number of unique users per given day. The company is also interested in dollars (actually cents) per DAU, or the average number of cents earned per daily user. 250,000 users may play your free app every day, but only 2% may actually pay for it using in-app purchases. If that money total equals $5000, Young said that&amp;apos;s like 2,000 users (the average number of downloads for the top list of paid apps at the time) buying your app for $2.50. In short, you don&#8217;t need to have a paid app at all &#8212; you just need to monetize usage for that 2%.</p></blockquote>
<p>via <a href="http://www.tuaw.com/2010/03/15/gdc-2010-ngmocos-neil-young-on-how-freemium-will-change-the-ap/">GDC 2010: Ngmoco&#8217;s Neil Young on how freemium will change the App Store world</a>.</p>
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