My professional and personal interests have enabled me to build a set of skills valued by organizations that encourage innovation, entrepreneurial spirit, and a results-driven culture. These include, but are not limited to the following:
Leading teams
- Leadership: influencing without authority, motivating others, mobilizing volunteer staff, defining a common purpose, holding people accountable (including myself) and improving morale
- Project management: setting goals, defining budgets, allocating resources, delivering results on time and within budget
- Experience working with diverse, multicultural and globally deployed teams
Analytics
- Excel, Access, SQL queries, reporting (Crystal Reports), business intelligence
- Advanced data modeling techniques, tool development using VBA and macros
- Linear and integer programming, optimization methods, analytical marketing methods (multivariate logit regressions, latent class segmentation, dynamic programming)
Critical Thinking
- Defining marketing strategies, identifying opportunities and key risks/mitigations, performing SWOT analyses
- Identifying root causes and drivers for under-performing organizations
- Development of computer applications and tools (full software lifecycle from design to implementation to testing and maintenance)
Communication
- Public speaking, leading webinars and workshops
- Powerpoint presentations - creating and delivering high-stakes presentations, cost transformation proposals, IT operating models, assessments
- Marketing collateral: product brochures, webinars, instructional videos, training manuals
Web-related
- Web site development, blogging tools (Wordpress administration), social media
- Google Adwords, Analytics, AdSense, and other search engine marketing tools
- Search engine optimization methods
- Dreamweaver, HTML, CSS (hand-coding)
- Ruby on Rails, Java
- Webinars, online videos and other media
Creative & Design
- Digital photography (portraiture, travel, and candids)
- Photoshop CS3 (photo retouching and editing)
- Desktop publishing & graphic design
- Performing in front of an audience (dance)
Technical
- Infrastructure vendor selection / RFPs - data centers, cloud computing
- Administration of Windows/Mac OS/Ubuntu operating systems
- Networking (small office / home office)
- Programming (Java, C, LISP, Visual Basic for Applications/macros)
Language
- Spanish (bilingual fluency)
- Mandarin (beginner)
Please feel free to contact me to say hello, provide feedback, or ask any questions.
I have learned and refined these skills over many years, and found the following story most apropos when I came across it in one of my favorite marketing books:
A woman was strolling along a street in Paris when she spotted Picasso sketching at a sidewalk cafe. Not so thrilled that she could not be slightly presumptuous, the woman asked Picasso if he might sketch her, and charge accordingly. Picasso obliged. In just minutes, there she was: an original Picasso.
"And what do I owe you?" she asked.
"Five thousand francs," he answered.
"But it only took you three minutes," she politely reminded him.
"No," Picasso said. "It took me all my life."
from "Selling the Invisible, a field guide to modern marketing" by Harry Beckwith
